ACME Cooling Gear is driven by a simple yet powerful mission: to put the rider first. This commitment is reflected in every aspect of the company, from design to deployment. ACME strives to deliver a garment that transcends traditional sportswear, offering a beautiful, scientifically-validated product that enhances athletic performance under the most challenging conditions.

Founded in 2020 by Fred Herlitz, a visionary ex-Nike sports marketing executive with a fervent passion for enhancing athlete performance, ACME Cooling Gear emerged from a unique blend of expertise and real-world need. Fred’s path crossed with Johnny O’Mara, a revered Hall of Fame motocross rider and esteemed instructor, during a pivotal conversation about the intense physical demands faced by motocross athletes. It became clear that while these athletes pushed their limits on the tracks, there was a crucial component missing in their gear — effective cooling.

Motivated by this gap in the market, Fred and Johnny embarked on a mission to create a solution that would not only serve motocross riders but eventually revolutionize thermal regulation in sports apparel. Their collaboration became the cornerstone of ACME Cooling Gear.